– Plant Your Business –



GreenFire Growth Collective brings visionary leadership to food and beverage management.  We will innovate, accelerate and strategically grow your natural foods or beverage company.


Vision Walking

 GreenFire Growth Collective will innovate, accelerate and strategically guide your natural foods or beverage company.  We walk your vision into the world, from concept to customer.  GreenFire Growth Collective is a  management consulting, brand strategy and marketing firm - working within the  natural food industry. Please see our services page.

Working with global retailers, organic farmers and B2B companies, GreenFire helps grow your business. Partners include Whole Foods Market, Fresh Market, Larry’s Coffee, Roots Hummus, Hickory Nut Gap Farms, Smiling Hara, Wild South, Sunflower Market, Wildoats Market, Zappo’s and BimBeriBon just to name a few.

Mitch Orland has the capacity to focus on all the facets of a sustainable business—from energy and environmental issues, to employee needs, the quality and development of a company’s product(s) and finally, bottom line profitability. He has a vision for creating companies of the future, a heart for serving people and the planet, and a head for analyzing the numbers and making smart financial decisions—a rare combination.
— Randy Talley, President & Founder of Green Sage, Co‑Founder OF EARTH FARE, THE HEALTHY SUPERMARKET

Our Mission

Greenfire Growth Collective strives to transform companies to be sustainable and eco friendly. Considered by many to be the father of wildlife ecology and the United States’ wilderness system, Aldo Leopold was a conservationist, forester, philosopher, educator, writer, and outdoor enthusiast. Among his best known ideas is the “land ethic,” which calls for an ethical, caring relationship between people and nature. Today, Leopold’s legacy continues to inform and inspire us to see the natural world “as a community to which we belong."


We reached the old wolf in time to watch a fierce green fire dying in her eyes. I realized then, and have known ever since, that there was something new to me in those eyes—something known only to her and to the mountain. I was young then, and full of trigger-itch; I thought that because fewer wolves meant more deer, that no wolves would mean hunters’ paradise. But after seeing the green fire die, I sensed that neither the wolf nor the mountain agreed with such a view.
— Aldo Leopold, A Sand County Almanac, 1949

Let us inspire you!

Diane Toops, News & Trends Editor, FoodProcessing.com writes "Some 85 percent of consumer packaged goods manufacturers and retailers have sustainability programs in place, according to a study by Deloitte Touche Tohmatsu for the Grocery Manufacturers Assn. While most focus on recycling and energy conservation, sustainability strategies are addressing lower emissions, energy efficiency, water conservation, fuel efficiency, package recycling, waste management, economic assistance in developing nations and efficient transportation of goods.

One in five U.S. consumers is sustainability-driven in brand and store selection, according to a survey of 22,000 consumers in 2007 by Information Resources Inc. Sustainability factors they consider are: product is organic (39 percent); packaging is better for the environment (29 percent); product itself is better for the environment (23 percent); and manufacturer treats employees and suppliers fairly (21 percent).

Increasingly we hear the descriptors: sustainable, green, socially responsible, fair trade, locally grown, eco-friendly, environmentally conscious, carbon footprint, environmental impact, clean technologies, transparency, organic. Many are different but they’re generally on the same page for increasingly environmentally conscious consumers and companies wishing to be accountable for their actions on mankind and the planet."

Take action and learn new ways to reduce your impact on the planet. Contact us today to learn how your company can not only grow, but can also become better for the environment.


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